Tag Archives: victor gruen

I’ll Meet You At Claire’s And Then We Can Go To Starbucks

Buy Things!

You know the mall, right? It’s like a 15 minute drive from you. Located on Rt. NUMBER right next to Lowes? The fluorescent-lit indoor garden filled with palms? Food court full of fast-food stalls and chain coffee shops? Modern world’s answer to the need for public restrooms and enforced civility? To the right is a visual reference.

This picture is of the ABC Mall in Beirut, Lebanon, not AWESOME BUYING CENTER in SUBURB, SoCal, but I forgive you for the mistake. Mall architecture is pretty much the same everywhere. And by that I mean that all malls feel vaguely desolate despite being optimistically lavish and somehow simultaneously Midwestern-looking.

This uniformity is intentional.

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